It is very refreshing to see large scale brands like Gucci enter the metaverse head first and release digital versions of their highly coveted designs. This will allow them to captivate a new generation of fans as they meet them where they are. As younger individuals spend more and more time inside of digital worlds/platforms it becomes really important for brands to make their presence known inside of these spaces. The world is in a constant state of change and the same marketing strategies that may have worked a decade ago are becoming irrelevant. So hats off to Gucci for taking the initiative!

Gucci's new slogan is Ancora, or "again" in English.

Ancora is a word that you use when your desire is not over yet, whether it’s a kiss or an embrace, or making love; it’s as if you own something and you want more of it... --Sabato de Sarno

Gucci is hitting the reset button as Sabato de Sarno takes the reigns. Ancora celebrates minimalism and takes Gucci "back to basics" with some bold new looks

It’s a story of joy of life, of passion, of humanity, of people, of real life, of irreverent glamour, of provocation, of confidence, of simplicity, of immediate feelings and emotions, of a specific type of art, of words...
--Sabato

Gucci has done a good job in creating very subtle, yet compelling designs with the drop of this vignette in Zepeto. With a Bold new slogan these designs do not disappoint. The two looks that we are showing above are pretty basic, but their is a level of sophistication and boldness that is hard to describe with words. We love the choice of the maroon color in some of their designs as well as the campaign. It really brings an edginess that serves as a sharp contrast to their "back to basics" approach.

They have also managed to spruce up an otherwise basic white button down with a nice bow accent around the neck area and a nicely styled asymmetric fit around the waist.

It is also very hard to miss those beautifully bold green, red, and white stripes combined with a snake skin texture. It really demands your attention 👀.

And we would be remiss if we did not highlight some of their footwear👠! The crocodile leather goes nicely with the finely crafted hardware details they've added.

All around, this collection is very nicely put together.

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